As of late, there has been an increase of brands that produce anti-aging or natural products. But what do "anti-aging" or "natural" really mean?
Anti-Aging Claims
Did you know that products can legally claim to be anti-aging if they contain sunscreen?There are two important factors that determine how your skin ages: genetics and sun exposure. So if you don't have the money to splurge on anti-aging products, just slap on some sunscreen (which should be apart of your everyday skincare routine, anyway).
Natural Claims
Even if only one substance in a product is natural, marketers can use this term. Natural ingredients could make up less than 1 percent of the total. Since product labels only tell us what ingredients are used and not how much is concentrated in the item, it could contain small amounts that don't make the product very effective.
Dermatologist-Tested
Companies send dermatologists products to try but it doesn't say how many people tested the item or how carefully and scientifically they tested it. Even if a dermatologist tries a product and doesn't like it, the manufacturer can still say it was 'dermatologist-tested', because it was.
So who or what can we trust? Customer reviews. I always read Makeup Alley [MUA], Essential Day Spa and Sephora before buying a product.
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